Operating system

Four moves. Then wait.

Instant Form ads only. Existing ad sets cannot be switched. Event names below are locked.

1. 01

   Run volume Instant Forms

   Leads objective. Conversion location = Instant forms. Optimise for number of leads.

2. 02

   Land every lead as Raw_Lead

   Store the 15–17 digit Meta Lead ID as text. Coverage must stay above 60%.

3. 03

   Tag Junk, Warm, or Good

   Every lead, including junk, inside 7 days. Good_Quality is the optimisation target.

4. 04

   Launch a new Conversion Leads ad set

   Duplicate. Do not edit the live volume set. Event = Good_Quality. Wait 2–4 weeks.