AIDA.

Sample queue CAPI pending

AIDA.

Inbox 0

Inbox

Tag inside 7 days.

All

0 shown ↑ ↓ select contact · G W X tag that contact · R refresh

0 selected

Lead •

A.

Pick a lead

Click a row or press ↑ ↓. G W X then tags the contact open here.

Tag

Classify

Select a lead

Operating system

Four moves. Then wait.

Instant Form ads only. Existing ad sets cannot be switched. Spellings below are locked — never improvise labels.

01
Run volume Instant Forms
Leads objective. Conversion location = Instant forms. Optimise for number of leads. This creates the Lead ID Meta will match later.
02
Land every lead as Raw_Lead
The 15–17 digit Meta Lead ID is stored as text. AIDA fires Raw_Lead the moment the form arrives. Coverage must stay above 60%.
03
Tag Junk, Warm, or Good
Every lead, including junk, inside 7 days. Good_Quality is the optimisation target. Honest tags beat kind tags.
04
Launch a new Conversion Leads ad set
Duplicate. Do not edit the live volume set. Performance goal = Conversion leads. Event = Good_Quality. Wait 2–4 weeks of learning.

Locked event names

Raw_LeadFired on ingest
WarmInterested, not ready
Good_QualityOptimise on this
JunkSend the negatives

Keyboard

↑ ↓Open the previous / next contact in Record
G W XTag that open contact Good, Warm, or Junk
RRefresh the queue
[ ] \Collapse Queue, Classify, or Record