AIDA.
Tag inside 7 days.
0 selected
Open anyone in the queue. Tagging Good, Warm, or Junk is what trains Conversion Leads.
Operating system
Instant Form ads only. Existing ad sets cannot be switched. Spellings below are locked — never improvise labels.
01
Leads objective. Conversion location = Instant forms. Optimise for number of leads. This creates the Lead ID Meta will match later.
02
The 15–17 digit Meta Lead ID is stored as text. AIDA fires Raw_Lead the moment the form arrives. Coverage must stay above 60%.
03
Every lead, including junk, inside 7 days. Good_Quality is the optimisation target. Honest tags beat kind tags.
04
Duplicate. Do not edit the live volume set. Performance goal = Conversion leads. Event = Good_Quality. Wait 2–4 weeks of learning.
Locked event names
Raw_Lead
Warm
Good_Quality
Junk